As we know, Google keeps all of the signals used for PageRank’s indexing secret. This is where things get a little sticky. How Strongly Does Annotation Text Affect the Meaning of a Link? TLDR: Annotation text gives your outbound links contextual meaning. Providing Google’s web crawlers with more information about a page is always a better approach to trying to rank for Target Keywords, especially when it comes to off-site syndication and guest posts.įurthermore, because most SEO content creators are solely focused on optimizing anchor text, you can gain a competitive advantage by optimizing for annotation text in addition to anchor text. The better Google understands the linked page, the more precise its search results can be. While anchor text is a primary indicator of the content on the linked page, Google’s NLP algorithms also index information from the surrounding text as a secondary indicator.īy including surrounding text in Google bot indexing, Google is able to provide the best user experience since the surrounding text provides insight into the relevance of the outbound link. As Google’s bots crawl a page they index these NLP signals in order to provide searchers with better search results. This provides Google with a better understanding of any given web page’s content. Google’s NLP algorithms use artificial intelligence to better understand human language. This means that the text within a certain distance of the anchor text is indexed to better understand the meaning of the linked page. However, the patent goes on to explain that the annotation includes a text passage that is a predetermined distance of an outbound link.īill Slawski noticed that Google added geo-semantic indexing for text surrounding the anchor text. First, the patent describes that their anchor text indexing system will store at least one term in association with the outbound link. Bill Slawski, who analyzed Google’s 2007 anchor text patent realized there was an interesting discrepancy in how Google described their anchor text indexing. Diving into Google’s Web Crawler System & New Annotation Description PatentĪnnotation text is an SEO element developed from Bill Slawski’s research into an update of Google’s algorithm patent. The annotation includes text outside of an anchor tag in the source document. The annotation includes a text passage extracted from a respective source document, wherein the text passage is within a predetermined distance of a respective outbound link. However, looking at specific sections can be extremely insightful in regards to SEO.Ī system comprising: at least one processor an index for searching documents, the index including terms associated with documents and memory storing instructions that, when executed by the at least one processor, perform operations including obtaining, via a web crawler, a source document, identifying, in the source document, annotation text, the annotation text being text within a predetermined distance of an outbound link to a target document and the annotation text including at least one term, storing in the index an association between the term and the source document, storing in the index, responsive to identifying the annotation text, an association between the term and the target document, identifying, responsive to receiving a query that includes the term, the source document and the target document as associated with the term in the index Reading a patent is not what most people would consider light reading. Most importantly, Google’s algorithm patent suggests this text is a ranking factor. This suggests annotation text can include words and phrases that span the section, paragraph, or even entire document where the hyperlink appears. It is highly likely web crawlers will index text beyond the sentence level in relation to a hyperlink. What is SEO Annotation Text?Īnnotation text is the text that surrounds an outbound link that a web crawler can use to better understand the linked page. As for the remaining 10% this article will walk you through how to write quality annotation texts that help pack every possible ounce of link equity into your internal, external, and backlinks. In fact, as an SEO writer, you’re likely 90% of the way there. Let’s all commit to maximizing the value of our links with well-optimized annotation text. Annotation text for SEO may be the key to better use of anchor text. This can be a long-lasting and costly mistake. While it’s common knowledge that strong internal linking structures, anchor text, and high-quality backlinks are vital to strong SEO, many content writers tend to gloss over annotation text. There are few SEO elements more complex than links.
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